Keywords (keyphrases) are the core “channels” of SEO, as they help to bring traffic to your site from search engine result pages (SERPs).
Having a selection of good keywords for your site, and optimizing the site for those particular words and phrases is fundamental to the practice of good SEO.
Every business has at least a few “dream” keywords that they’d love to be ranked #1 for in Google and other search engines. The initial process of keyword research is designed to figure out whether your ideal keywords are attainable for you to rank for, and if so, what degree of SEO work is going to be involved to make those top rankings happen.
Keyword Research = Reality Check
If those “dream” keywords are not realistically attainable, you need to figure out which ones you can rank for. It helps to focus on a group of keywords that will have the right balance of these 4 qualities:
- They should be highly relevant to your business
- They should have a high degree of commerciality (meaning the searcher is looking to buy, not just looking for free information)
- They should have reasonably low competition… a strategic SEO effort should aim for a Google top 10 ranking
- They should have enough search volume to make the SEO effort worth your while.
Sizing Excercise = Opportunity Assessment
Each keyword, as well as its variations (broad-match and long-tail versions) should generate enough search traffic so that a high ranking for that search will generate a worthwhile amount of traffic for you. No one gets ALL the traffic for any one keyword, so in addition to choosing the right keywords, a “market sizing” exercise to determine the size of your potential business from the keyword is an important step.
Our Keyword Research Process
We can give you the keyword research help you need to “drill down” and understand a wealth of metrics on any keyword you are interested in.
We start by “mining” for hundreds of keywords using a variety of keyword tools and search engine data, and whittle it down to a well-researched and targeted list that is primed and ready for you to take full SEO advantage.
Contact us here to find out more about keyword research help, and to discuss how to order a keyword research report. You can also send an email to: firstname.lastname@example.org