Custom SEO Solutions for Business
An experienced SEO consultant knows the fundamentals of what makes a site rank well on Google and other search engines, and stays current with the latest trends, tactics, and pronouncements from search engine companies so they can best serve their clients.
And yes, we know… there are hundreds and hundreds of SEO consultants to choose from, so there is no reason why you should not be able to have affordable SEO consulting services that suit your budget, and are scaled to your business needs.
For the very basics (e.g. “What is SEO?”), start here, with our article on How SEO Works.
What is Involved in SEO Consulting?
Every business owner probably has an “ideal” word or phrase in mind where they would love to have their site as the #1 result when the phrase is searched on Google. The job of your SEO consultant is to figure out how to leverage the relevancy and authority of your site, to increase its visibility in the search engines for those ideal words and phrases.
So… how does that work, exactly?
Well, the first important thing to know about how SEO works is that NO ONE can guarantee a #1 ranking on Google or any other search engine. If any SEO consultant is telling you they can do this, they are not being honest and you should not do business with them.
Here at Boomient our philosophy about SEO is that businesses should have respect for the primary mission of search engines themselves. After all, Google is trying to serve it’s users by bringing them the most relevant results when they search.
The best thing a business can do is to be the most relevant result, in a real and honest way, and then “feed” the search engines the right clues so they will recognize that relevancy when their algorithm ranks webpages.
The Boomient SEO Process: The Four Pillars of SEO
Every good SEO plan will involve work that touches upon four vital areas:
1. Keyword Research: We use the latest keyword research software, as well as data from the search engines themselves, to identify words and phrases that will work hard for your business in an SEO effort. We identify phrases that are relevant, popularly searched, and represent strong commercial potential for your business.
2. Readiness: Every site has HTML code behind its content which is interpreted by a web browser and also read by the search engines. A “health check” on your site can make sure there are no technical issues getting in the way of your rankings. Some webpages have code on them that actually instructs the search engines not to scan the page! We will look at your site, identify these types of issues, and give you the “best practices” that you need to optimize your site and have it ready to be indexed by the search engines.
3. Architecture and Tagging: All sites have a navigational structure, and when the search engines come to index your site, they will “surf” through it much like a regular visitor. Your site must be arranged and linked in a way that makes it accessible and understandable to the search engines. This includes visible content as well as elements like page tags (“meta tags”), which can be optimized for ideal SEO performance. We will help you optimize these elements and target them for specific keyword clusters.
4. Link Popularity: A link to your site from another site counts as a “vote” of authority as far as the search engines are concerned, so getting links to your site is a vital part of SEO. However, not all links are the same, and some have no effect at all on your rankings. A good SEO consultant can identify the best linking opportunities and help you acquire the types of links that will raise your site’s authority score AND generate targeted traffic.
Learn More and Get a Quote
To speak to us about SEO Consulting and get an estimate for a custom SEO plan, contact us here. You deserve an affordable SEO consultant who can work within your budget and deliver an effective plan that is scaled to suit your resources, and we can offer you several options.