Calculating return on investment (ROI) is not unique to internet marketing, but the proliferation of available analytics data that provides insights into online behavior has created opportunities for data-driven decision-making that simply do not exist in other areas of marketing and communications. Setting a budget for SEO is more difficult than it is for paid […]
The Promise of Co-Citation to Replace SEO Links
Anyone knowing much about SEO has probably seen or read advice and predictions from Rand Fishkin from SEOMOz, one of the leading knowledge gurus and developers of useful SEO software. Recently Rand predicted that linkbuilding anchor text is going to be diminishing as a signal used by the search engines, to be replaced to one […]
The Almighty Media CPM: And Why Yelp.com are Out of Their Minds
As a business owner I get a lot of emails and phone calls from people looking to help me advertise and promote my services. As someone who is in the promotion and awareness business myself, I’m always curious to hear their pitch, especially for new web programs that are trying to filter targeted web users […]
