Google, in its infinite wisdom, recently (Dec 2015) decided to remove the longstanding link that allows users to see search results from a different city or country location from where they are. This was known as the location search filter, and was quite useful to SEO consultants who needed to check what their clients or […]
SEO Budgeting: How to determine ROI on your Search Marketing efforts
Calculating return on investment (ROI) is not unique to internet marketing, but the proliferation of available analytics data that provides insights into online behavior has created opportunities for data-driven decision-making that simply do not exist in other areas of marketing and communications. Setting a budget for SEO is more difficult than it is for paid […]
The Promise of Co-Citation to Replace SEO Links
Anyone knowing much about SEO has probably seen or read advice and predictions from Rand Fishkin from SEOMOz, one of the leading knowledge gurus and developers of useful SEO software. Recently Rand predicted that linkbuilding anchor text is going to be diminishing as a signal used by the search engines, to be replaced to one […]
Lichty Guitars Website Wins UltraWeb Award
I was thrilled to recently learn that our client Lichty Guitars has won a web award which recognizes the quality, design, and flawless functionality of their website at lichtyguitars.com. Since 1999, the Ultraweb Awards have recognized webmasters and marketers who combine user experience with creativity to craft an excellent online experience. Lichty Guitars has been […]
Bottlenose Search – A Promising “NOW” engine for the Social Web
I’m always eager to try new search engines. I’ve got about 12 of them bookmarked on my trusty Rockmelt browser (yeah, I like to try new browsers too). Everything from Blekko to DuckDuckGo to Wolfram Alpha has been either a flavor of the month, or turns out to be a useful niche engine that can help you […]
Good Reasons To Redesign Your Website
With thanks to SEO.com…
What to do NOW For Your Brand on Pinterest: Get On Board
Ok, so Pinterest is the hot thing right now in social media, we know that. I can barely read an industry blog or news story without hearing about it. There’s tons of advice developing about the best way to leverage the site, and much of that will change and evolve as we all figure out […]
A New WordPress Help Blog
I’ve enjoyed blogging at Boomient, on the regular “BoomBlog”, but the focus of that blog was, and continues to be, social media, web marketing, and SEO. I’ve been writing that blog to reach generally non-techie business folks who need some advice on marketing on the web, and I’ve tried to stay clear of too-technical advice. […]
Authorship Markup Using rel=”author” Attribute
I watched a good video today from Matt Cutts and Othar Hansson from Google, explaining the advent of authorship markup. They hinted ever so slightly that this is something that Google will be using as a search engine ranking signal, and though it’s in the early stages, it’s something that HTML-savvy folks out there can […]
The Almighty Media CPM: And Why Yelp.com are Out of Their Minds
As a business owner I get a lot of emails and phone calls from people looking to help me advertise and promote my services. As someone who is in the promotion and awareness business myself, I’m always curious to hear their pitch, especially for new web programs that are trying to filter targeted web users […]
