Ok, so Pinterest is the hot thing right now in social media, we know that. I can barely read an industry blog or news story without hearing about it. There’s tons of advice developing about the best way to leverage the site, and much of that will change and evolve as we all figure out […]
SEO and Social Marketing in 2011: What’s Next on the Web?
It’s been quite a year on the web, but then again, when is it not? We’re still only 16 years or so into the era of the commercial web, so each year brings its share of upheaval, contentious issues, and new disciplines that web marketing folks like myself have to master. 2010 saw a leap […]
My Review of the RockMelt Web Browser: Living on the Edge of Distraction
About a week ago, I got an invitation to review a new web browser called RockMelt, which is catching quite a bit of praise across the Web for its marvelous integration of social media and content feeds. Despite my loving attachment to Google Chrome, I decided to give RockMelt the chance to woo me with […]
Social Media vs SEO: What Are You Looking For?
Those of us in the SEO blogging community have enjoyed a raging debate this week, sparked by a Gary Ardnt post about the merits of SEO as an investment vs Social Media. He argues for Social Media as a better investment (of time, not money) towards achieving meaningful traffic on the web, by weighing the […]
Social Media Marketing Metrics – Getting Beyond Hype
Social Media Marketing is still so incredibly new, that there are not a lot of standards, no real consensus as to how it works, and an increasingly annoying number of debates about who will “win”, who will “lose”, who will be acquired by Google, etc. Amidst all of this there is very little clarity as […]
Where Social Media and Search Meet
In the Internet community these days, much is being made of social media as a potential threat to the dominance of Google in the search space. The idea, which has plenty of merit, is that web users will become so reliant on their social networks and the trust they place in individual recommendations, that they […]