Businesses who engage customers on the web are using SEO and SEM more every day, as traffic driven through search is an increasingly vital source that companies and brands need to stay competitive. While most search spending is still on the $20+ billion dollar pay-per-click side of the industry, many businesses also invest in organic […]
SEO and Social Marketing in 2011: What’s Next on the Web?
It’s been quite a year on the web, but then again, when is it not? We’re still only 16 years or so into the era of the commercial web, so each year brings its share of upheaval, contentious issues, and new disciplines that web marketing folks like myself have to master. 2010 saw a leap […]
SEO Snake Oil Part 1: Latent Semantic Indexing (LSI)
This is the first in a series of posts I’ll be doing on “SEO Snake Oil“, or the often sketchy claims made about certain techniques in the field of search-engine-optimization. Part of the challenge in convincing clients to invest in SEO is that it’s still a very new and widely misunderstood field. The commercial […]
Instant Karma!
Google announced the launch of Google Instant last week, once of those odd instances where they formally launch, and brand, improvements to their search function that many regular users won’t really notice or care about to begin with (see Google Caffeine for another example). Google Instant just means that, while you are typing a search […]
SEO Tip: Those Lying SERPs…
One of the fundamental aspects of doing SEO work is to analyze the competition that exists on the web for a particular search term. We SEO consulting folks use fancy keyword tools to figure out how many pages on the web contain a particular term in their page content, and even more importantly, in the […]
Work Those Keywords!
The Concept of Keywords as an Internet Sales Force. Even if you are a one-person proprietorship, you can use SEO keywords as a tactical sales force, bringing people in from search engines and from other parts of the web, and introducing them to your site, directly. There are about 34 thousand keyword searches a second […]
The Elusive “It Works” Feature
I was watching the perpetually caffeinated Mark Andreessen, co-founder of Netscape and the creator of the first graphical web browser, talk to Charlie Rose about the future of internet companies. He was talking about how Google is not the next IBM, as many have asserted, and how Facebook is also not the next Google, because […]
