I’m always looking for new ways to integrate my site and my links with Facebook, especially now that Facebook is larger than most of the countries in the world. While they’ve done incredibly well in terms of popularity and usage, Facebook has not even scratched the surface of what they may accomplish one day in […]
SEO and Social Marketing in 2011: What’s Next on the Web?
It’s been quite a year on the web, but then again, when is it not? We’re still only 16 years or so into the era of the commercial web, so each year brings its share of upheaval, contentious issues, and new disciplines that web marketing folks like myself have to master. 2010 saw a leap […]
Social Media vs SEO: What Are You Looking For?
Those of us in the SEO blogging community have enjoyed a raging debate this week, sparked by a Gary Ardnt post about the merits of SEO as an investment vs Social Media. He argues for Social Media as a better investment (of time, not money) towards achieving meaningful traffic on the web, by weighing the […]
Where Social Media and Search Meet
In the Internet community these days, much is being made of social media as a potential threat to the dominance of Google in the search space. The idea, which has plenty of merit, is that web users will become so reliant on their social networks and the trust they place in individual recommendations, that they […]
Social Media Marketing for B2B
Many marketers have been dragged into social media marketing kicking and screaming. There’s something a little disconcerting about wading into an area where you don’t have control of the message, and where you rely on customers and strangers out on the web to set the tone for a conversation about your brand. Since this may […]
