Businesses who engage customers on the web are using SEO and SEM more every day, as traffic driven through search is an increasingly vital source that companies and brands need to stay competitive. While most search spending is still on the $20+ billion dollar pay-per-click side of the industry, many businesses also invest in organic […]
How to Sell SEO: The Less Obvious Case
Selling SEO services to clients often takes up more time than the SEO work that needs to be done in the first place. I saw a funny pie chart the on a blog the other day on the SEOMoz blog that illustrated the issue perfectly, as such: How SEO Consultants Spend Their Time Amusing, but […]
Social Media vs SEO: What Are You Looking For?
Those of us in the SEO blogging community have enjoyed a raging debate this week, sparked by a Gary Ardnt post about the merits of SEO as an investment vs Social Media. He argues for Social Media as a better investment (of time, not money) towards achieving meaningful traffic on the web, by weighing the […]
SEO Snake Oil Part 1: Latent Semantic Indexing (LSI)
This is the first in a series of posts I’ll be doing on “SEO Snake Oil“, or the often sketchy claims made about certain techniques in the field of search-engine-optimization. Part of the challenge in convincing clients to invest in SEO is that it’s still a very new and widely misunderstood field. The commercial […]
Social Media Marketing Metrics – Getting Beyond Hype
Social Media Marketing is still so incredibly new, that there are not a lot of standards, no real consensus as to how it works, and an increasingly annoying number of debates about who will “win”, who will “lose”, who will be acquired by Google, etc. Amidst all of this there is very little clarity as […]
Where Social Media and Search Meet
In the Internet community these days, much is being made of social media as a potential threat to the dominance of Google in the search space. The idea, which has plenty of merit, is that web users will become so reliant on their social networks and the trust they place in individual recommendations, that they […]
Instant Karma!
Google announced the launch of Google Instant last week, once of those odd instances where they formally launch, and brand, improvements to their search function that many regular users won’t really notice or care about to begin with (see Google Caffeine for another example). Google Instant just means that, while you are typing a search […]
Capsule Definition of SEO
As I ramp up my own marketing efforts for Boomient, I have been thinking about the various ways you explain SEO to someone. There are so many levels of understanding, and some folks already know a bit, so it’s a challenge to meet someone new and start telling them about what SEO is, and how […]
