In the Internet community these days, much is being made of social media as a potential threat to the dominance of Google in the search space. The idea, which has plenty of merit, is that web users will become so reliant on their social networks and the trust they place in individual recommendations, that they […]
Social Media Marketing for B2B
Many marketers have been dragged into social media marketing kicking and screaming. There’s something a little disconcerting about wading into an area where you don’t have control of the message, and where you rely on customers and strangers out on the web to set the tone for a conversation about your brand. Since this may […]
Instant Karma!
Google announced the launch of Google Instant last week, once of those odd instances where they formally launch, and brand, improvements to their search function that many regular users won’t really notice or care about to begin with (see Google Caffeine for another example). Google Instant just means that, while you are typing a search […]
SEO Tip: Those Lying SERPs…
One of the fundamental aspects of doing SEO work is to analyze the competition that exists on the web for a particular search term. We SEO consulting folks use fancy keyword tools to figure out how many pages on the web contain a particular term in their page content, and even more importantly, in the […]
Capsule Definition of SEO
As I ramp up my own marketing efforts for Boomient, I have been thinking about the various ways you explain SEO to someone. There are so many levels of understanding, and some folks already know a bit, so it’s a challenge to meet someone new and start telling them about what SEO is, and how […]
Work Those Keywords!
The Concept of Keywords as an Internet Sales Force. Even if you are a one-person proprietorship, you can use SEO keywords as a tactical sales force, bringing people in from search engines and from other parts of the web, and introducing them to your site, directly. There are about 34 thousand keyword searches a second […]
The Elusive “It Works” Feature
I was watching the perpetually caffeinated Mark Andreessen, co-founder of Netscape and the creator of the first graphical web browser, talk to Charlie Rose about the future of internet companies. He was talking about how Google is not the next IBM, as many have asserted, and how Facebook is also not the next Google, because […]
