Ok, so Pinterest is the hot thing right now in social media, we know that. I can barely read an industry blog or news story without hearing about it. There’s tons of advice developing about the best way to leverage the site, and much of that will change and evolve as we all figure out […]
Authorship Markup Using rel=”author” Attribute
I watched a good video today from Matt Cutts and Othar Hansson from Google, explaining the advent of authorship markup. They hinted ever so slightly that this is something that Google will be using as a search engine ranking signal, and though it’s in the early stages, it’s something that HTML-savvy folks out there can […]
Social Media Marketing: Best Practices for Success
Social media is a growing challenge for businesses, and many companies are getting themselves out there in the SM space without really having a coherent strategy. That’s understandable, because the cost of entry is so low (like, uh… nothing), and marketing managers don’t want to seem like they’re behind the curve by not having a […]
How to Import Your Blog to Facebook Using RSS
I’m always looking for new ways to integrate my site and my links with Facebook, especially now that Facebook is larger than most of the countries in the world. While they’ve done incredibly well in terms of popularity and usage, Facebook has not even scratched the surface of what they may accomplish one day in […]
SEO and Social Marketing in 2011: What’s Next on the Web?
It’s been quite a year on the web, but then again, when is it not? We’re still only 16 years or so into the era of the commercial web, so each year brings its share of upheaval, contentious issues, and new disciplines that web marketing folks like myself have to master. 2010 saw a leap […]
My Review of the RockMelt Web Browser: Living on the Edge of Distraction
About a week ago, I got an invitation to review a new web browser called RockMelt, which is catching quite a bit of praise across the Web for its marvelous integration of social media and content feeds. Despite my loving attachment to Google Chrome, I decided to give RockMelt the chance to woo me with […]
Social Media vs SEO: What Are You Looking For?
Those of us in the SEO blogging community have enjoyed a raging debate this week, sparked by a Gary Ardnt post about the merits of SEO as an investment vs Social Media. He argues for Social Media as a better investment (of time, not money) towards achieving meaningful traffic on the web, by weighing the […]
Social Media Marketing Metrics – Getting Beyond Hype
Social Media Marketing is still so incredibly new, that there are not a lot of standards, no real consensus as to how it works, and an increasingly annoying number of debates about who will “win”, who will “lose”, who will be acquired by Google, etc. Amidst all of this there is very little clarity as […]
Where Social Media and Search Meet
In the Internet community these days, much is being made of social media as a potential threat to the dominance of Google in the search space. The idea, which has plenty of merit, is that web users will become so reliant on their social networks and the trust they place in individual recommendations, that they […]
Social Media Marketing for B2B
Many marketers have been dragged into social media marketing kicking and screaming. There’s something a little disconcerting about wading into an area where you don’t have control of the message, and where you rely on customers and strangers out on the web to set the tone for a conversation about your brand. Since this may […]
