Google, in its infinite wisdom, recently (Dec 2015) decided to remove the longstanding link that allows users to see search results from a different city or country location from where they are. This was known as the location search filter, and was quite useful to SEO consultants who needed to check what their clients or […]
SEO Budgeting: How to determine ROI on your Search Marketing efforts
Calculating return on investment (ROI) is not unique to internet marketing, but the proliferation of available analytics data that provides insights into online behavior has created opportunities for data-driven decision-making that simply do not exist in other areas of marketing and communications. Setting a budget for SEO is more difficult than it is for paid […]
The Promise of Co-Citation to Replace SEO Links
Anyone knowing much about SEO has probably seen or read advice and predictions from Rand Fishkin from SEOMOz, one of the leading knowledge gurus and developers of useful SEO software. Recently Rand predicted that linkbuilding anchor text is going to be diminishing as a signal used by the search engines, to be replaced to one […]
Lichty Guitars Website Wins UltraWeb Award
I was thrilled to recently learn that our client Lichty Guitars has won a web award which recognizes the quality, design, and flawless functionality of their website at lichtyguitars.com. Since 1999, the Ultraweb Awards have recognized webmasters and marketers who combine user experience with creativity to craft an excellent online experience. Lichty Guitars has been […]
Bottlenose Search – A Promising “NOW” engine for the Social Web
I’m always eager to try new search engines. I’ve got about 12 of them bookmarked on my trusty Rockmelt browser (yeah, I like to try new browsers too). Everything from Blekko to DuckDuckGo to Wolfram Alpha has been either a flavor of the month, or turns out to be a useful niche engine that can help you […]
SEO and Social Marketing in 2011: What’s Next on the Web?
It’s been quite a year on the web, but then again, when is it not? We’re still only 16 years or so into the era of the commercial web, so each year brings its share of upheaval, contentious issues, and new disciplines that web marketing folks like myself have to master. 2010 saw a leap […]
How to Sell SEO: The Less Obvious Case
Selling SEO services to clients often takes up more time than the SEO work that needs to be done in the first place. I saw a funny pie chart the on a blog the other day on the SEOMoz blog that illustrated the issue perfectly, as such: How SEO Consultants Spend Their Time Amusing, but […]
Social Media vs SEO: What Are You Looking For?
Those of us in the SEO blogging community have enjoyed a raging debate this week, sparked by a Gary Ardnt post about the merits of SEO as an investment vs Social Media. He argues for Social Media as a better investment (of time, not money) towards achieving meaningful traffic on the web, by weighing the […]
SEO Snake Oil Part 1: Latent Semantic Indexing (LSI)
This is the first in a series of posts I’ll be doing on “SEO Snake Oil“, or the often sketchy claims made about certain techniques in the field of search-engine-optimization. Part of the challenge in convincing clients to invest in SEO is that it’s still a very new and widely misunderstood field. The commercial […]
SEO Tip: Those Lying SERPs…
One of the fundamental aspects of doing SEO work is to analyze the competition that exists on the web for a particular search term. We SEO consulting folks use fancy keyword tools to figure out how many pages on the web contain a particular term in their page content, and even more importantly, in the […]
