This is the first in a series of posts I’ll be doing on “SEO Snake Oil“, or the often sketchy claims made about certain techniques in the field of search-engine-optimization. Part of the challenge in convincing clients to invest in SEO is that it’s still a very new and widely misunderstood field. The commercial […]
From the Blog
How to Search Google From Another Location
Google, in its infinite wisdom, recently (Dec 2015) decided to remove the longstanding link that allows users to see search results from a different city or country location from where they are. This … [Read More...]
SEO Budgeting: How to determine ROI on your Search Marketing efforts
Calculating return on investment (ROI) is not unique to internet marketing, but the proliferation of available analytics data that provides insights into online behavior has created opportunities for … [Read More...]
About Us
Jim Magary Boomient Owner, Founder, & Lead Boom Jim Magary has been a media and marketing professional since 1991. Jim spent 18 years in the corporate advertising and media world in New York, managing media buying and planning strategies at … [Read More...]
How SEO Works
The Search Revolution Search engine technology on the web has created a world where people can obtain information in mere seconds that would have taken hours or days in the pre-internet era. Web Search has been transformative for … [Read More...]