Anyone knowing much about SEO has probably seen or read advice and predictions from Rand Fishkin from SEOMOz, one of the leading knowledge gurus and developers of useful SEO software. Recently Rand predicted that linkbuilding anchor text is going to be diminishing as a signal used by the search engines, to be replaced to one […]
SEO Snake Oil Part 1: Latent Semantic Indexing (LSI)
This is the first in a series of posts I’ll be doing on “SEO Snake Oil“, or the often sketchy claims made about certain techniques in the field of search-engine-optimization. Part of the challenge in convincing clients to invest in SEO is that it’s still a very new and widely misunderstood field. The commercial […]
Work Those Keywords!
The Concept of Keywords as an Internet Sales Force. Even if you are a one-person proprietorship, you can use SEO keywords as a tactical sales force, bringing people in from search engines and from other parts of the web, and introducing them to your site, directly. There are about 34 thousand keyword searches a second […]
