I haven’t been blogging about WordPress much lately, but I’ve been upgrading a number of different WP sites lately and had to deal with decisions related to the WordPress 3.2 upgrade after it was announced on the 4th of July, and I thought my experiences in the past few days might be worth sharing. If you […]
Social Media Marketing: Best Practices for Success
Social media is a growing challenge for businesses, and many companies are getting themselves out there in the SM space without really having a coherent strategy. That’s understandable, because the cost of entry is so low (like, uh… nothing), and marketing managers don’t want to seem like they’re behind the curve by not having a […]
SEO is Not Google, it’s Answers: Rethinking Your Content Strategy
Businesses who engage customers on the web are using SEO and SEM more every day, as traffic driven through search is an increasingly vital source that companies and brands need to stay competitive. While most search spending is still on the $20+ billion dollar pay-per-click side of the industry, many businesses also invest in organic […]
How to Import Your Blog to Facebook Using RSS
I’m always looking for new ways to integrate my site and my links with Facebook, especially now that Facebook is larger than most of the countries in the world. While they’ve done incredibly well in terms of popularity and usage, Facebook has not even scratched the surface of what they may accomplish one day in […]
SEO and Social Marketing in 2011: What’s Next on the Web?
It’s been quite a year on the web, but then again, when is it not? We’re still only 16 years or so into the era of the commercial web, so each year brings its share of upheaval, contentious issues, and new disciplines that web marketing folks like myself have to master. 2010 saw a leap […]
My Review of the RockMelt Web Browser: Living on the Edge of Distraction
About a week ago, I got an invitation to review a new web browser called RockMelt, which is catching quite a bit of praise across the Web for its marvelous integration of social media and content feeds. Despite my loving attachment to Google Chrome, I decided to give RockMelt the chance to woo me with […]
How to Sell SEO: The Less Obvious Case
Selling SEO services to clients often takes up more time than the SEO work that needs to be done in the first place. I saw a funny pie chart the on a blog the other day on the SEOMoz blog that illustrated the issue perfectly, as such: How SEO Consultants Spend Their Time Amusing, but […]
Social Media vs SEO: What Are You Looking For?
Those of us in the SEO blogging community have enjoyed a raging debate this week, sparked by a Gary Ardnt post about the merits of SEO as an investment vs Social Media. He argues for Social Media as a better investment (of time, not money) towards achieving meaningful traffic on the web, by weighing the […]
SEO Snake Oil Part 1: Latent Semantic Indexing (LSI)
This is the first in a series of posts I’ll be doing on “SEO Snake Oil“, or the often sketchy claims made about certain techniques in the field of search-engine-optimization. Part of the challenge in convincing clients to invest in SEO is that it’s still a very new and widely misunderstood field. The commercial […]
Social Media Marketing Metrics – Getting Beyond Hype
Social Media Marketing is still so incredibly new, that there are not a lot of standards, no real consensus as to how it works, and an increasingly annoying number of debates about who will “win”, who will “lose”, who will be acquired by Google, etc. Amidst all of this there is very little clarity as […]
